Values provide a source, lever, and orientation mark for innovation. This book, published by Palgrave Macmillan, takes a values based view on innovation and its management. Numerous case studies demonstrate the potential of values to integrate diverse stakeholders into innovation processes, to direct collaborative efforts to sustainable business impact, and to generate innovations that cater to what we care about. Historical and current case studies demonstrate how innovation in processes, products, services, business models, and even in whole organisations and networks may be driven and guided by notions of the desirable.
"Values are the wellspring of innovation and value creation. At last, a textbook that understands how real business works. Values-Based Innovation Management should be read by everyone concerned with making their organisations better at innovation and value creation" (R. Edward Freeman, Professor of Business Administration, Darden School of Business, University of Virginia, USA).
For more details please visit http://valuesbasedinnovation.com/methods/.