"Values remain widely untapped as drivers for sustainability-oriented innovation - in spite of their potential to integrate diverse stakeholders into the process, to direct collaborative efforts, and to generate innovations that cater to what we really care about."
IMPACT KEY INFLUENCERS
Professor for Design of Interactive Systems, Eindhoven University of Technology
“The world we have created is a product of our thinking. If we want to change the world to a better one, we need a values-based and sustainability-oriented way of thinking. It is about thinking, working and living in a profoundly different way.”