How can service organisations and companies ensure that new offerings not only meet a short-term need and thus create added value, but also correspond to what customers and other stakeholders in society value in the medium and long term? What role a values-based approach plays in this process is described in detail by Dr. Henning Breuer in issue 3/22 of the ServiceToday. In this following interview, ServiceToday editor Michael Braun talks with the expert about the connection between value orientation and sustainable value creation, entrepreneurial innovations and the role of customers' values.
Read the original interview HERE.