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Reinventing web search for sustainability or how Ecosia fights climate change with tree planting

In this session with Christian Kroll, the founder and CEO of Ecosia, talks about the world’s largest not-for-profit search engine, about how the pursuit of sustainability values can spur innovation and help to create a positive business impact. We will find out what makes a search engine that plants trees stand out from its competitors and what other companies may learn from that. We will also discuss the potentials of repurposing the rationale behind Ecosia’s business model in order to fight climate change in other industries.

This fireside chat was delivered at the 32nd ISPIM Innovation Conference on 22 June 2021.

You can find out more about Ecosia here.

The interview series is conducted by the ISPIM Special Interest Group on Values-Based and Sustainable Innovation and the European Erasmus+ project on “Building Values-Based Innovation Cultures for Sustainable Business IMPACT”.

This communication reflects the views only of the authors, and the Commission cannot be held responsible for any use which may be made of the information contained therein.



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